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The Ipod is a medium that provides the listener with many options and "content". The "content" of an Ipod are many from videos of music, television, movies, to storing and viewing photos and appliances. It allows you to look at upcoming movies on the web, locations, record audio, text, and podcast. To the right of the red Ipod is the new Ipod touch, which allows you to do these options and is the newest form of innovation in technology.

The "message" in accordance to Marshall Mchulan of an Ipod is its access to information from videos, songs, to photos, and other different appliances. The "message" of an Ipod can be positive and negative to its buyers. Positive in the way that it is a stress reducer and alters you from reality. Negative in the way that it can cause people to go deaf, have seizures, and not focus on academics.